Tag: audience journey

Open Mic Recap: Trade Shows & Your Integrated Marketing Strategy

In this week’s Exhibit Marketers Café Open Mic event on LinkedIn, we discussed how trade shows are not a marketing island, but rather one element in your overall marketing …

Open Mic Recap: Create Audience-First Experiences at Expos & Events

In case you missed our recent Exhibit Marketers Café Open Mic event on LinkedIn, here’s a quick summary. Thanks to those who came on stage to join the conversation: …

Crafting Memorable Moments at Expos & Events

We all want our trade shows and events to be memorable. Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn’t believe it has to …

Have you seen the updated edition of Build a Better Trade Show Image?Click here to learn more

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Tag: audience journey

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