Tag: audience journey

In this week’s Exhibit Marketers Café Open Mic event on LinkedIn, we discussed how trade shows are not a marketing island, but rather one element in your overall marketing …

In case you missed our recent Exhibit Marketers Café Open Mic event on LinkedIn, here’s a quick summary. Thanks to those who came on stage to join the conversation: …

We all want our trade shows and events to be memorable. Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn’t believe it has to …