Tag: booth behavior

It was the best of exhibiting, it was the worst of exhibiting. It was the showcase of creative design, it was the lack of any creativity at all. It …

So many times I hear exhibitors grumbling that a particular show was a disaster. They blame show management for not doing enough to bring in the traffic. Yet they …

When it comes time to choose which employees will staff the booth at your next trade show, do you automatically call the sales department? If so, maybe you’d better …

In previous weeks we talked about Presence and Promotions. This week, our focus is on People … both those who are working in your booth and the ones you’re …

Our series of quick tips about all aspects of exhibit marketing continues with Booth Behavior, because studies show your exhibit staff accounts for 85 percent of an attendee’s first …