5 Ways Exhibitors Sabotage Their Success
I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode is the audio version of that article. (UPDATE: Since that …
Tag: booth behavior
Improv Skills for Booth Staff
Working a trade show booth requires you to think on your feet and adapt with each visitor who enters your booth. You’ve got to be prepared for almost anything …
Lessons for Exhibitors from a Small Town
I grew up on a farm outside a small-ish town (less than 20,000), and I can remember thinking my dad knew everyone. But that’s how it is in small …
Characters You Meet in the Trade Show Zone
You’re entering another dimension … where normal, reasonable behavior can vanish in an instant. The following examples are not an illusion or figment of someone’s imagination. These exhibitors really …
What Would Shakespeare Say to Exhibitors?
Even though he lived more than 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, …