If you’re planning to go “big” at your next trade show, then be sure that you’re consistent about it. At a show I attended recently, I noticed some exhibitor …
While there are a lot of things worth copying about the success of the Consumer Electronics Show, there’s one area where they lag far behind other expos. It seems …
Whether or not you’re a fan of Lady Gaga, chances are you’ve heard about some of her wild and crazy antics. (Remember the meat dress?) But regardless of your …
Unless you’ve been on a desert island for the past year, you likely heard about the meltdown of Hollywood bad boy, Charlie Sheen. In a seemingly endless series of …
I’ve often said that exhibiting is a lot like retail, but here’s a new twist: Make your exhibit more like Apple’s Genius Bar. Whether or not you’re a Mac …