Tag: booth behavior

I’ve often said that exhibiting is a lot like retail, but here’s a new twist: Make your exhibit more like Apple’s Genius Bar. Whether or not you’re a Mac …

Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes …

Confucious may not have had trade show experience, but what if he did? Perhaps he would have drafted tips for the New Year like these: “He who fails to …

Have you ever spent any time birdwatching? It’s fun to see how birds behave and interact with one another. In fact, there’s a lot we can learn by watching …

Chances are you’ve seen stories in the news about people driving while distracted by cell phones, texting, eating or some other activity that often results in a tragic accident. …