The ABC’s of Exhibit Marketing: Z is for Zones
We’ve arrived at the end of our ABC’s series with a concept that works for any size of booth: dividing into activity zones. Please feel free to share these …
Tag: exhibit design
Billboard vs. Bulletin Board
Which one does your booth look like?
Weekly News & Insights: Booth Designs We Love
The International Association of Exhibitions & Events (IAEE) recently launched a new social media campaign called ‘BoothLove.’ The idea is to snap and share photos of outstanding booths or …
7 Sources for Exhibit Design Inspiration
A few years ago at the EXHIBITOR Show in Las Vegas, I coordinated a field trip called “TSI: Trade Show Investigation.” I led two teams of exhibitors (investigators) along …
YES Challenge: “Incorporating Multisensory Marketing”
We’re continuing this week’s theme of Presence … and our next guest expert, Simon Harrop, shares insights on: How multisensory elements affect mood & memory Why the “neglected” senses …