Should You Rent Your Next Exhibit?
Sometimes it doesn’t make sense to buy an entirely new exhibit display. Perhaps you decide to exhibit at a new show and need a different size booth than usual, …
Tag: exhibit design
Creative Theme & Design at EXHIBITOR Show 2014
There’s never a lack of creativity at the EXHIBITOR Show. Here are just a few examples of the stand-out exhibits from this year: Optima Graphics used fabric to create …
Design Trends Spotted at EuroShop 2014
One great way to discover new ideas for your exhibit is to visit a trade show outside your industry. Or even go outside your own country, which is exactly …
Build a Better Trade Show Image Week: Design
Way back in 1999, I established Build a Better Trade Show Image Week as a time for exhibit marketers to focus on their marketing strategy. Three years later, I …
How Do You Stand Out with a Small Booth?
Exhibitors in small booths often use the excuse that they can’t compete with the ones in much larger spaces. Yet some exhibitors in 10×10′ booth spaces make a big …