exhibitor communication – Trade Show Insights

The Power of Community: Extend the Value of Your Show

Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. …

Weekly Insights: Recipe for Exhibitor & Sponsor Relations

As a trade show organizer, it’s not that complicated to develop good relationships with your exhibitors and sponsors – especially if you follow a basic recipe. Note: This video …

Exhibitor Retention Begins with Appreciation

According to the Center for Exhibition Industry Research (CEIR), exhibitor retention across all trade shows is 62%. While that’s not horrible, it does leave a lot of room for …

Weekly Insights: Do Exhibitors Know Who Owns the Show?

Earlier this week, I came across a disturbing discussion in LinkedIn regarding an article on the CEIR blog titled “Whose Show Is It Anyway?” It seems that based on …

How Well Do You Know Your Audience?

Whether you’re a show organizer dealing with exhibitors or an exhibitor who is designing and working a booth, you’ve likely been guilty of assuming you know what people want. Odds …

Tag: exhibitor communication

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