The Power of Community: Extend the Value of Your Show

The Power of Community: Extend the Value of Your Show

Why stop with a one-week experience? (Too many trade shows do.)

Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees.

In this episode, membership development consultant Joy Duling shares strategies, tips and tools to:

  • Create Discovery Magnets for your show
  • Onboard attendees with personalized communications (it might be easier than you think!)
  • Craft audience journeys for first-timers and loyal fans of your event
  • Study how universities nurture community

Related links:

(Note: Some links on this page are affiliate links, which means if you click on them and choose to purchase I may receive a small commission or other compensation. You will not pay more for buying a product through these links. I’m disclosing this in accordance with FTC regulations regarding endorsements.)

About Joy Duling

Joy Duling
Joy Duling

Joy Duling has been helping leaders of associations, trade groups and nonprofits grow and improve member experiences since 2005.

Before founding The Joy of Membership, she served for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.

Joy has been widely recognized as a speaker, online educator, and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners’ Central Illinois Chapter. She holds a Bachelor’s Degree in Psychology and a Master’s Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.


(Transcript coming soon)


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