Tag: experiential marketing

If you’re merely going to a trade show and have no plan for standing out in a sea of exhibits, you might as well stay home. There are an …

In case you missed a few posts over past year, here’s a roundup of the 10 most popular: Detroit’s Cobo Center Makes Going Green a Priority (interview)** Reinventing the …

Exhibits that are truly memorable to attendees go beyond basic the “who” and “what” of a company. Instead, create an experience that attendees will be talking about for days …

Designing an event no longer means simply crafting the color scheme and structures. It’s about creating engagement and memorable 3-D experiences. In this interview from Event Marketer magazine, you’ll …

It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were …