Stop Dazzling. Start Connecting.
“Create an immersive experience.” You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast. …
Tag: experiential
Crafting Memorable Moments at Expos & Events
We all want our trade shows and events to be memorable. Instead they often wind up mostly forgotten by the audience. But Phil Mershon doesn’t believe it has to …
Creating Disruptive Learning at Trade Shows & Events
(I wrote this article for TSNN.com where it was originally published – Reprinted with permission.) In a society that’s more disconnected and lonely than ever, people no longer attend …
The Big Gear Show’s Big Success
Launching a brand-new trade show in the middle of a pandemic is not a task for average show organizers. But then The Big Gear Show never set out to …