Let Your Goals Be Your Guide
When I ask exhibitors about their goals for a particular show, the most common answer is either brand awareness/visibility or generating leads. While these are valid reasons for exhibiting, …
Tag: follow-up
Creating Intentional Transitions in Exhibit Marketing
At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space that connected with people’s emotions and created a feeling …
5 Ways Exhibitors Sabotage Their Success
Recently, I was invited to be one of the first contributors to the new Exhibitor News Network. This podcast episode is the audio version of that article. Here’s where …
Weekly Insights: Cool Tool for Client Management
Do you struggle to manage the follow-up after a trade show? Is your CRM more of a torture device than a handy tool? I feel your pain! For years, …
Adapting Exhibits for the (Near) Future
While it may still be unclear exactly when face-to-face trade shows will be back up and running again, there’s one thing we do know for sure: they certainly won’t …