Adapting Exhibits for the (Near) Future
While it may still be unclear exactly when face-to-face trade shows will be back up and running again, there’s one thing we do know for sure: they certainly won’t …
Tag: follow-up
Weekly Insights: Creative Print Inspirations
Looking for ideas for your next pre-show mailer or follow-up piece? Check out some of the ideas showcased at this year’s Printing & Imaging Association MidAmerica awards. (Spoiler alert: …
Weekly Insights: Using LinkedIn to Connect with Trade Show Contacts
Have you ever thought of LinkedIn as a trade show follow-up tool? It definitely can be! Here are just a few ideas: Take all those business cards you collect …
Small Tweaks, Big Results
Successful exhibit marketing isn’t the result of one “magic wand” thing you do. It happens because you take the time to think through the entire process and make adjustments …
Do You Care What Happens After the Show?
How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply …