(I wrote this article for TSNN.com where it was originally published – Reprinted with permission.) In a society that’s more disconnected and lonely than ever, people no longer attend …
The idea of creating an experience on the show floor is nothing new. I’ve been encouraging both exhibitors and show organizers to focus on doing that since the turn …
Recently I shared ideas from several trailblazing shows that truly understand how to innovate for the benefit of both exhibitors and attendees. This week we’re spotlighting even more shows …
These days there’s a lot of discussion about the use of unmanned mechanical drones flying around our skies. Earlier this month, trade show industry giant Freeman announced plans to …
While the Post Office may have a slogan of “neither rain, nor sleet, nor snow will stop us,” the same doesn’t hold true for trade shows. With Hurricane Sandy …
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