Tag: interaction

Exhibitors often believe it’s the trade show organizer’s job to generate traffic, but that’s not true. The show organizer’s focus is on bringing attendees to the event, but it’s …

I love helping exhibitors discover the amazing power of trade show marketing! It’s fun to be a part of the brainstorming and strategizing for all aspects of their exhibits. …

In this day of multimedia engagement tools at every turn, there’s no question that static “backdrop-only” exhibits won’t cut it anymore. But that doesn’t necessarily mean you have to …

It’s a challenge I hear from exhibitors all the time: How can we possibly stand out with only a 10-by-10-foot booth in a sea of (much larger) exhibits? And …

It should come as no great surprise that trade shows and retail stores share a lot in common. After all, a trade show exhibit is a lot like a …