Effective Lead Management from Gathering to Onboarding
Too many exhibitors think of lead gathering as simply a race to scan the most badges. Instead it should be the beginning of a system that guides a visitor …
Tag: lead capture
Beyond Business Cards: Trade Show Lead Management Essentials
If you ask most any new exhibitor how successful their experience was, you’re likely to hear an exuberant answer about how many business cards they collected. The problem is …
How Lead Gathering Must Change with GDPR (even if you’re not in the EU)
It’s been a few months since the GDPR (General Data Protection Regulation) took affect and you may think it’s old news. After all, U.S.-based exhibitors are immune from the …
Weekly Insights: Clever Tech Tools
Whether you’re exhibiting or managing trade shows, things are getting smarter and more streamlined with all the technology that’s out there. Today, I want to introduce you to a …