Why is lead capture an afterthought for so many exhibitors?
Instead it’s the whole point of exhibiting in the first place – or at least should be!
There’s both an art and a science to effectively gathering and managing leads. But the good news is that today’s technology can make the entire process much less painful … once exhibitors embrace both the strategy and the system.
Michelle Harman joins us in this episode to offer expert perspective on:
- How the lead capture process has evolved in recent years
- Where it still needs improvement
- Which key mindset exhibitors need to shift
- What a dream lead management process could look like
- How to streamline follow-up
Related links:
- 6 Strategies to Capture Leads at Your Next Event
- Learn more about Captello
- Ideas to gamify lead capture
- Connect with Michelle on LinkedIn
- More tips on lead management from the Trade Show Insights archives
About Michelle Harman
Michelle Harman has been in the trade show industry for 20+ years and has worn many hats – including as an exhibitor, producing trade shows, and selling event tech. She’s now Senior Director of Global Sales at Captello, where she helps exhibitors increase their lead capture results.
Michelle brings a wealth of experience and perspective on lead gathering and management techniques, combined with a passion for exhibitor success.
(transcript coming soon)
