What Trade Shows Should Do Now – Part 2: Keep on Communicating
Now that we’ve transitioned from freak-out stage to somewhat of a new routine – at least in many of our day-to-day functions – it’s important that we continue to …
Tag: marketing
Weekly Insights: Summer Reading List
It’s here – those long, hot (or in some cases, downright scorching) days of summer. So in other words, it’s the perfect time to stay in the air conditioning …
Weekly Insights: Trade Shows are One Piece of the Marketing Pie
Earlier this week, I gave a presentation about all the marketing strategies available to promote your business. And while I always emphasize the exhibiting piece because that’s my area of …
Weekly News & Updates: “Neither rain, nor sleet, nor snow …”
In spite of ‘Snowmageddon’ hitting the East Coast, the New York International Toy Fair at the Javits Center went on as planned February 10-13. The blizzard arrived at the …
Summer Reading List: 3 Titles to Help You Stand Out & Get Noticed
How do you find out about great books? If you’re like me, you often have friends who are raving about them. Once in awhile, it seems like you’re hearing …