Weekly Insights: Timely Tips for Exhibitors from the World of Retail
It should come as no great surprise that trade shows and retail stores share a lot in common. After all, a trade show exhibit is a lot like a …
Tag: merchandising
What Trade Shows Can Learn from IKEA
It was almost exactly one year ago that I had my first IKEA experience, and since then I’ve been back more times than I can count. The first time my …