Build a Better Trade Show Image Week: Design
Way back in 1999, I established Build a Better Trade Show Image Week as a time for exhibit marketers to focus on their marketing strategy. Three years later, I …
Tag: multisensory
The ABC’s of Exhibit Marketing: X is for (e)Xperiential Exhibits
How multisensory is your exhibit? Are you going beyond simply using sight and sound? Please feel free to share these graphics with anyone you feel could benefit from the …
YES Challenge: “Incorporating Multisensory Marketing”
We’re continuing this week’s theme of Presence … and our next guest expert, Simon Harrop, shares insights on: How multisensory elements affect mood & memory Why the “neglected” senses …
What a Theme Park Can Teach Exhibitors About Creating Experiences
No, we’re not talking about turning your exhibit into a theme park … at least not literally. But there’s no doubt that when it comes to memorable experiences, theme …
Multisensory Marketing at Trade Shows
In chapter 5 of my book, Build a Better Trade Show Image, I shared the story of the Superior Communications booth. It’s still one of my favorite examples of …