Experiential = Memorable
Exhibits that are truly memorable to attendees go beyond basic the “who” and “what” of a company. Instead, create an experience that attendees will be talking about for days …
Tag: multisensory
Weekly Insights: Want to Connect with Attendees? Create an Experience!
The idea of creating an experience on the show floor is nothing new. I’ve been encouraging both exhibitors and show organizers to focus on doing that since the turn …
Weekly Insights: Why Experiences Matter
It’s a fact of the new Millennium – people value experiences over things. Research shows that when companies create experiences, they not only become more memorable, but also build …
Weekly Insights: 3 TED Talks Every Exhibit Marketer Should Watch
If you’re not already a TED junkie, you’re truly missing out on some priceless expertise that can revolutionize your thinking. TED stands for Technology, Entertainment, and Design, and the …
Weekly Insights: Can You Pass the “Smash Your Brand” Test?
If you’re a long-time reader of this blog or if you’ve ever attended one of my workshops, you know that I’m a huge advocate for multisensory marketing. There are many …