Tag: multisensory

Exhibits that are truly memorable to attendees go beyond basic the “who” and “what” of a company. Instead, create an experience that attendees will be talking about for days …

The idea of creating an experience on the show floor is nothing new. I’ve been encouraging both exhibitors and show organizers to focus on doing that since the turn …

It’s a fact of the new Millennium – people value experiences over things. Research shows that when companies create experiences, they not only become more memorable, but also build …

If you’re not already a TED junkie, you’re truly missing out on some priceless expertise that can revolutionize your thinking. TED stands for Technology, Entertainment, and Design, and the …

If you’re a long-time reader of this blog or if you’ve ever attended one of my workshops, you know that I’m a huge advocate for multisensory marketing. There are many …