Success Strategies for Organizers + Exhibitors: A Shared Playbook
This episode is for two kinds of people: those who run trade shows, and the marketers who exhibit at them. No matter which one you are, read on to …
Tag: pre-show marketing
Enhance Your Exhibit Strategy with AI Tools
When you hear AI, you probably think of ChatGPT, right? But there are SO many other tools out there! Or perhaps you’re feeling a bit overwhelmed (or skeptical) about …
Market Like a Rock Star: What Exhibitors Can Learn from Taylor Swift
Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn …
Open Mic Recap: Pre-Show Marketing in the New Era of Trade Shows
What a great conversation during our first Exhibit Marketers Café Open Mic event on LinkedIn! Thanks to all who came on stage to join the conversation and to those …
Adapting Exhibits for the (Near) Future
While it may still be unclear exactly when face-to-face trade shows will be back up and running again, there’s one thing we do know for sure: they certainly won’t …