6 Reasons You’re Not Successful at Trade Shows
It’s a hard truth: most exhibitors aren’t as successful as they could be. Do they realize they’re setting themselves up to fail? Probably not. The irony is that almost …
Tag: promotions
Attendee Promotion is Everyone’s Job
When I was a beginning exhibitor, I’ll never forget how I learned the importance of attendee promotions at one particular show. It was a local event which was open …
Weekly Insights: Gifts Attendees Will Keep & Use
Earlier this month, I had the opportunity to attend the ASI Spring Roadshow once again. There were dozens of promotional products companies showcasing hundreds of items, from the cliché …
5 Questions to Ask Before Buying Giveaways
It’s that time of year when everyone is thinking about giving gifts … making lists … and searching for just the right item to give to each recipient. …
Why Exhibit Without Pre-show Promotions?
Caution: If you’re not currently doing any type of pre-show promotion, here’s the result you may expect. (Feel free to share this graphic with other exhibitors … they may …