Trade Shows: The Great Equalizer
This week, my hometown is celebrating because our Kansas City Royals qualified for baseball’s World Series by sweeping the American League Championship Series against the Baltimore Orioles. Now that …
Tag: promotions
Why Pre-Show Promotions Matter
If every exhibitor did more pre-show promotions, there would be no “ghost town” trade shows!
Why You Must Become More Fascinating
Too often, exhibitors fail to see results simply because they don’t stand out from everyone else on the show floor. We’re not talking gimmicky or wild attractions. Those may …
Build a Better Trade Show Image Week: Promotions
Build a Better Trade Show Image Week was established in 1999 as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a …
The ABC’s of Exhibit Marketing: P is for Pre-Show Promotions
Our tip today is a core strategy that’s often overlooked — promoting your presence at the show before attendees arrive. Please feel free to share these graphics with anyone …