Build a Better Trade Show Image Week was established in 1999 as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a book with the same name. This year, I’m marking the occasion with a collection of classic tips right here on the Trade Show Insights blog. Each day, we’re focusing on a different stage of your planning strategy, and today’s focus is on promoting your exhibit both before and during the show.
Selecting Smart Giveaways (podcast)
Smart Ways to Use Promotional Products (podcast interview with Ben Baker from CMYK Solutions)
7 Creative Giveaways Attendees Will Love (podcast)