ROI – Trade Show Insights

Weekly Insights: Taking a Long-Term Perspective on Leads

One misperception exhibitors often have is that trade show leads must become clients within 30 days (or some other random timeline) in order to make their exhibit investment worthwhile. …

Discover Tools to Navigate Exhibiting Challenges

Ever faced an exhibiting challenge – like unreasonable costs – and didn’t know where to turn? That’s where The Exhibitor Advocate comes in! In this episode, Jessica Sibila shares …

Weekly Insights: Trade Show & Event Trends for 2020

Wondering what trends you should be studying – and implementing – for your trade shows? This week, that was the topic of ExpoChat, the weekly industry Twitter chat. You …

Weekly Insights: Improving Attendee ROI

Ever wanted a peek into the mindset of trade show attendees and why they choose to participate? The Center for Exhibition Industry Research (CEIR) has compiled data from 3,719 attendees …

Weekly Insights: Long-term Perspective

Often exhibitors get discouraged when they don’t see immediate results during or in the days right after the trade show. But sometimes those connections can pay off months or …

Tag: ROI

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