Weekly Insights: Trade Show & Event Trends for 2020
Wondering what trends you should be studying – and implementing – for your trade shows? This week, that was the topic of ExpoChat, the weekly industry Twitter chat. You …
Tag: ROI
Weekly Insights: Improving Attendee ROI
Ever wanted a peek into the mindset of trade show attendees and why they choose to participate? The Center for Exhibition Industry Research (CEIR) has compiled data from 3,719 attendees …
Weekly Insights: Long-term Perspective
Often exhibitors get discouraged when they don’t see immediate results during or in the days right after the trade show. But sometimes those connections can pay off months or …
5 Skills Every Exhibit Marketer Must Develop
Anybody who’s ever coordinated a trade show exhibit knows it’s a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving parts that …
Weekly Insights: What Exhibitors are Spending … and Measuring
If you had any doubt that exhibitors are spending more on exhibiting these days, two recent reports confirm that they are. The Marketing Spend Decision report from the Center for Exhibition …