Ways to Cut Exhibit Costs … Without Sacrificing Results
These days, it seems everyone’s talking about budgets and the rising cost of exhibiting. And yes … I realize that some elements are out of your control. But there …
Tag: ROI
The State of Event Marketing: Facing Exhibitor Challenges
It’s tough out there. Exhibitors are expected to do even more with less. They recognize the value of face-to-face events, although may struggle to prove that value within their …
Weekly Insights: Taking a Long-Term Perspective on Leads
One misperception exhibitors often have is that trade show leads must become clients within 30 days (or some other random timeline) in order to make their exhibit investment worthwhile. …
Discover Tools to Navigate Exhibiting Challenges
Ever faced an exhibiting challenge – like unreasonable costs – and didn’t know where to turn? That’s where The Exhibitor Advocate comes in! In this episode, Jessica Sibila shares …
Weekly Insights: Trade Show & Event Trends for 2020
Wondering what trends you should be studying – and implementing – for your trade shows? This week, that was the topic of ExpoChat, the weekly industry Twitter chat. You …