Tag: setting goals

When I ask exhibitors about their goals for a particular show, the most common answer is either brand awareness/visibility or generating leads. While these are valid reasons for exhibiting, …

Before you sign that exhibit space contract … you need to know three very important things. If you can’t answer these questions, perhaps you shouldn’t be exhibiting at that …

Ever feel like no matter how hard you work, nothing ever seems to get done? With the endless amount of tasks it takes to accomplish a trade show, this …

For this final post of 2018, I want to share some behind-the-scenes insights with you. But first, a huge thank-you for being a reader/listener/fan of Trade Show Insights! You …

As 2017 winds down, you’ll likely begin focusing on what to do to kick off the new year and set yourself and your team up for success. But too …