Weekly Insights: Creating Open Space
Show floor layouts may look very different going forward. One-way aisles and timed entry for attendees are among the ideas being discussed. You can get a feel for what …
Tag: show floor
What Trade Shows Should Do Now – Part 1: Prepare for a Comeback
While I wish I had a crystal ball and could give you a precise timeline for when the trade show industry will be up and running again, I’m …
‘Twas the Night Before the Trade Show
I’ve got a little something special for this episode of the podcast … because you just never know who might appear at a trade show! So listen close …
Why is Change so Painful?
It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were …
Reinventing the Trade Show Floor: What’s Next?
It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often decades-old companies who …