Tag: show floor

We often take for granted all that goes into setting up for a trade show, even when we’re part of the process. This video from the International Health, Racquet …

The essential format of a trade show floor hasn’t changed for decades: long, straight aisles filled with box-like booths. But today’s audiences aren’t like those of our parents’ or …

It was almost exactly one year ago that I had my first IKEA experience, and since then I’ve been back more times than I can count. The first time my …