Fresh Perspectives on Trade Show ROI & Impact
Everybody says trade shows are all about the ROI … Yet most exhibit marketers aren’t doing enough to measure or prove it to their accounting department. So I invited …
Tag: show management
Weekly Insights: Changes Exhibitors Need to Know
If you don’t closely follow exhibit industry news, you may have missed a couple of updates earlier this year. (I know because I missed them too, even though I …
Weekly Insights: Do Exhibitors Know Who Owns the Show?
Earlier this week, I came across a disturbing discussion in LinkedIn regarding an article on the CEIR blog titled “Whose Show Is It Anyway?” It seems that based on …
Teaming Up to Reinvent Trade Shows
Too often trade shows become an “us vs. them” conflict between show managers and exhibitors. But the truth is that each would not succeed without the other and with …
An Exhibitor’s Wish List
Exhibitors: What would you add to this list? Show organizers and management teams: Which wishes on this list could you help grant for your exhibitors?