Fresh Perspectives on Trade Show ROI & Impact
Everybody says trade shows are all about the ROI … Yet most exhibit marketers aren’t doing enough to measure or prove it to their accounting department. So I invited …
Tag: show organizer
Weekly Insights: Changes Exhibitors Need to Know
If you don’t closely follow exhibit industry news, you may have missed a couple of updates earlier this year. (I know because I missed them too, even though I …
Weekly Insights: Do Exhibitors Know Who Owns the Show?
Earlier this week, I came across a disturbing discussion in LinkedIn regarding an article on the CEIR blog titled “Whose Show Is It Anyway?” It seems that based on …
Weekly Insights: What It Takes to Be a Leader
Nearly every Wednesday, I join in our industry’s weekly online Twitter discussion, known as ExpoChat. (I encourage you to check it out.) This week our topic was “What does …
How can trade show websites be made more helpful?
As an exhibitor, how often do you use the website for the shows you participate in? If your answer is “not much,” then what could show organizers do to …