The ABC’s of Exhibit Marketing: J is for Jargon
This week’s tip is about avoiding industry jargon in your booth. Please feel free to share these graphics with anyone you feel could benefit from the tips.
Tag: signage
What a Theme Park Can Teach Exhibitors About Creating Experiences
No, we’re not talking about turning your exhibit into a theme park … at least not literally. But there’s no doubt that when it comes to memorable experiences, theme …
Are Words Working Against You?
Recently a friend shared with me how a client of hers was frustrated because he wasn’t getting more business. When she asked him to share his 30-second “elevator speech,” …
Where Are the Signs?
Have you ever been lost? If so, I’m sure you remember the frustration of wandering around looking for a way to wherever it was you were trying to go. …