Back to School for Exhibitors – Part 2: Design
Designing an engaging, memorable exhibit isn’t simply about having a beautiful booth display. It’s about tying all of the elements of your exhibit plan together to create one unified …
Tag: signage
From Cranberry Fields to Trade Show Floors: Lessons from a Road Trip
My husband Alan & I just took our first vacation in 15 years! We covered a bit shy of 2000 miles in 8 days, checking off a bunch items …
2020 Perspective (as Predicted in 2010)
Back in January 2010, I wrote a letter to my TradeShowTips e-zine subscribers from the perspective of 10 years in the future. Now that we’ve arrived at that milestone, …
Don’t Make Me Squint!
You’ve been there … you’re driving past a billboard on the highway, but it has tiny little type (or way too much) so you squint to read it as …
6 Ways to Reinvent Your Exhibit (without Spending a Fortune)
You know it’s time. You’re so embarrassed by the way your exhibit looks that you’d rather hide than stand in that booth as the representation of your brand. But you don’t have the budget …