Back in January 2010, I wrote a letter to my TradeShowTips e-zine subscribers from the perspective of 10 years in the future. Now that we’ve arrived at that milestone, …
You know it’s time. You’re so embarrassed by the way your exhibit looks that you’d rather hide than stand in that booth as the representation of your brand. But you don’t have the budget …
Let’s face it – we all tend to resist change to some degree. Whether it’s getting stuck on wardrobe or hairstyle choices (lose the mullet!), or always driving to work …