2020 Perspective (as Predicted in 2010)
Back in January 2010, I wrote a letter to my TradeShowTips e-zine subscribers from the perspective of 10 years in the future. Now that we’ve arrived at that milestone, …
Tag: signage
Don’t Make Me Squint!
You’ve been there … you’re driving past a billboard on the highway, but it has tiny little type (or way too much) so you squint to read it as …
6 Ways to Reinvent Your Exhibit (without Spending a Fortune)
You know it’s time. You’re so embarrassed by the way your exhibit looks that you’d rather hide than stand in that booth as the representation of your brand. But you don’t have the budget …
Weekly Insights: How to Know When It’s Time for a New Display
Let’s face it – we all tend to resist change to some degree. Whether it’s getting stuck on wardrobe or hairstyle choices (lose the mullet!), or always driving to work …
The ABC’s of Exhibit Marketing: J is for Jargon
This week’s tip is about avoiding industry jargon in your booth. Please feel free to share these graphics with anyone you feel could benefit from the tips.