Social media is no longer the new kid on the block, although there are constantly new “flavors of the month” to experiment with. This week’s ExpoChat (which is, ironically, a social …
If you’re like me, you probably have a running to-do list of tasks on your “someday list” that you’d like to accomplish, but can never quite find the time. …
In the advertising world, there’s a lot of buzz about user-generated content. That’s where consumers are invited to create ads for everything from ketchup to credit cards to cars, …
Before we delve into some of the most common mistakes exhibitors make when it comes to promotions, perhaps the biggest one of all is the fact that so many …
Trade shows and conferences have always been about making connections. And while that hasn’t changed, many of the tools available have. Social media is now a major player in …