Weekly Insights: How’s Your Social Media Working?

Graphic: © Digital Juice

Graphic: © Digital Juice

Social media is no longer the new kid on the block, although there are constantly new “flavors of the month” to experiment with. This week’s ExpoChat (which is, ironically, a social media tool on Twitter) posed the question of what’s working in the trade show world, and the majority seems to be using the “Big 3” – Twitter, Facebook and LinkedIn – in various combinations. But there are also those who are experimenting with SnapChat, Instagram, Pinterest, Periscope and more. And then there’s always the topic of metrics … (Click here to read a complete transcript of the chat.)

So what about you – Whether you’re an exhibitor or a show organizer, which tools have you used that worked well? Do you count on organic reach (using the tools’ basic features for free), or have you boosted your visibility with paid ads or posts? Have you found a way to “hack” the system to get better results? Do tell! Please share your experiences in the comments below so we can all discover ways to make those tools do more.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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