Back to School for Exhibitors – Part 3: People
You can have the most amazing booth on the show floor, but it really doesn’t matter if your staff is rude or unprofessional. (Or heads-down on their phones!) Industry …
Tag: Teresa Lopez
Bridging the Gap: Aligning Sales & Marketing Objectives
Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering …