Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering the right type of leads.
How can you bridge that divide?
Teresa Lopez has a lot of experience getting both of these teams working together. In this episode, she shares some of her favorite strategies for how to:
- Get sales to see you (the marketing or exhibit manager) as part of their team
- Find the overlap to create the right in-booth talking points
- Design booth activations and experiences that are relevant
- Use lead gathering methods that streamline follow-up
Related links:
- Connect with Teresa on LinkedIn (let her know you discovered her on Trade Show Insights!)
- Teresa’s website, Pivot Events
- The Challenge of Using Salespeople as Booth Staff (previous TSI post)
About Teresa Lopez
Teresa Lopez is an events expert with a proven track record producing impactful events across diverse industries. She’s known for creating, managing, and executing events that strategically align with sales and marketing objectives. She’s worked for global corporations, B2B tech startups, and now recently launched her own event marketing and corporate event planning business, Pivot Events.
Her ‘secret sauce’ is a combination of her creativity to build a strong event design, strict project planning tactics to ensure logistics plans are executed flawlessly, and a keen eye for reducing waste in both process and expenses.
Above all, Teresa has a passion for the attendee experience – whether it’s a trade show booth or an incentive trip – her goal is for every person who attends your event to walk away excited about your company, your product, and/or your mission.
(Transcript coming soon)
