Bridging the Gap: Aligning Sales & Marketing Objectives

Banner with text "Bridging the Gap: Aligning Sales & Marketing Objectives" with a photo of Teresa Lopez. Logos for Exhibit Marketers Cafe and Trade Show Insights. Podcast available on favorite apps or TradeShowInsights.com.

Many exhibitors face a disconnect – the marketing team works hard to design an engaging and interactive exhibit that attracts crowds, but the sales team feels it’s not delivering the right type of leads.

How can you bridge that divide?

Teresa Lopez has a lot of experience getting both of these teams working together. In this episode, she shares some of her favorite strategies for how to:

  • Get sales to see you (the marketing or exhibit manager) as part of their team
  • Find the overlap to create the right in-booth talking points
  • Design booth activations and experiences that are relevant
  • Use lead gathering methods that streamline follow-up

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About Teresa Lopez

Teresa Lopez
Teresa Lopez

Teresa Lopez is an events expert with a proven track record producing impactful events across diverse industries. She’s known for creating, managing, and executing events that strategically align with sales and marketing objectives. She’s worked for global corporations, B2B tech startups, and now recently launched her own event marketing and corporate event planning business, Pivot Events. 

Her ‘secret sauce’ is a combination of her creativity to build a strong event design, strict project planning tactics to ensure logistics plans are executed flawlessly, and a keen eye for reducing waste in both process and expenses.

Above all, Teresa has a passion for the attendee experience – whether it’s a trade show booth or an incentive trip – her goal is for every person who attends your event to walk away excited about your company, your product, and/or your mission. 

 

(Transcript coming soon)

 

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