Creating Intentional Transitions in Exhibit Marketing
At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space that connected with people’s emotions and created a feeling …
Tag: traffic flow
Location, Location, Location
It happens leading up to nearly every trade show — exhibitors get all stressed out over the location of their booth. Many believe that your location on the floor …
What Trade Shows Can Learn from IKEA
It was almost exactly one year ago that I had my first IKEA experience, and since then I’ve been back more times than I can count. The first time my …