virtual attendees – Trade Show Insights

Open Mic Recap: Trade Shows & Your Integrated Marketing Strategy

In this week’s Exhibit Marketers Café Open Mic event on LinkedIn, we discussed how trade shows are not a marketing island, but rather one element in your overall marketing …

Trade Show Strategy in Action: Canon Medical

Trade shows are not a stand-alone marketing tool. Instead they should be integrated into all your other marketing efforts as part of a comprehensive strategy. The team at Canon …

No Attendee Left Behind

Lately the same topic keeps coming up in conversations with exhibitors, show organizers, and other industry professionals. Everyone’s talking about how show floor traffic may be down by 40–50 …

Event Planning Lessons from the 2020 Un-Conventions

This year has proved to be a challenge for event planners on every level, including those in charge of the Presidential Conventions. Now I don’t know about you, but …

Creating Win-Win Sponsorships

When it comes to sponsorships, logos on lanyards and tote bags are old school! What’s needed today are relevant opportunities which enhance the overall experience and are customized to the needs …

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