How friendly is your booth for deaf attendees? It’s likely a question you’ve never considered, but you should. Susan Layton of E Interpreting Services has been interpreting for almost 20 years and has some excellent advice for both exhibitors and show managers on how to better communicate with more than 10 million members of the Deaf community in the U.S.
Duration: 18 min. 41 sec.
Size: 21.6 MB
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
