Industry Update: 2011 is Off to a Great Start

After two years of dismal news from the world of trade shows and events, it seems we’ve turned a corner. Reports out for several major shows show that numbers in 2011 are up for both exhibitors and attendees.

The Professional Convention Management Association (PCMA) reported record attendance this year, according to PCMA President & CEO Deborah Sexton. You can watch an interview with her here. In the interview, she also addresses the importance of incorporating virtual/hybrid meetings.

The news is also good coming out of the Consumer Electronics Show (CES), which is often considered a barometer of the trade show industry. Preliminary figures indicate that attendance was back in the range of what was seen in 2008.

And if you’re looking to stay on top of design trends for 2011, here are some insights from CORT Event Furnishings.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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