How friendly is your booth for deaf attendees? It’s likely a question you’ve never considered, but you should. Susan Layton of E Interpreting Services has been interpreting for almost 20 years and has some excellent advice for both exhibitors and show managers on how to better communicate with more than 10 million members of the Deaf community in the U.S.
Duration: 18 min. 41 sec.
Size: 21.6 MB
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
