Recently, trade show executives gathered to delve into the future of the trade show industry. While there are variables for association, trade and consumer shows, overall the news is mostly good. Check out this review of the summit.
Industry Update: Future of the Trade Show Industry
September 20, 2011
About The Author
Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
