January Shows Set the Tone

While January is isn’t filled with lots of trade shows, there are several benchmark ones across the country. Whether or not they have anything to do with your line of business, it’s worth paying attention because they often set the tone for attendance at other shows throughout the year.

So here’s your “must-watch” list for January:


Jan. 4-6 in Las Vegas (est. 20,000 attendees)
PPAI Expo on Facebook
Follow PPAI Expo on Twitter 


North American International Auto Show
Jan. 9-22 in Detroit (est. 735,000 attendees)
NAIAS on Facebook
Follow NAIAS on Twitter 


CES (Consumer Electronics Show)
January 10-13 in Las Vegas (est. 149,000 attendees)
CES on Facebook
Follow CES on Twitter


Macworld | iWorld
Jan. 26-28 in San Francisco  (est. 25,000 attendees)
Macworld on Facebook
Follow Macworld on Twitter


And speaking of watching, keep an eye out for us to post updates once these shows share some of their early results.


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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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