This Week in Exhibit Industry News

Last week’s PCMA Convening Leaders continued to draw media attention this week, with summaries of sessions and reviews of the entire event. BizBash covered the often-sensitive subject of virtual meetings and face-to-face events, while on PCMA 365, Richard Saul Wurman, founder of the TED Conference, shared some of his insights on successful meetings.

In other show news, the World Dairy Expo is expanding rapidly but still can’t keep up with the demand for exhibit space. EXPO reports that the show coming up in Madison, Wisconsin this October will expand by 26,000 square feet, yet still leaves 275 companies on a waiting list!

And speaking of expansions … it seems the recent announcement of a new convention center in New York (which would be the country’s largest) is not going over so well with New Yorkers. According to M&C Magazine, more than half of New York state residents surveyed in a recent poll opposed the idea. Meanwhile, the Hyatt Regency McCormick Place began a $110 million renovation this week that will include much-needed new guest rooms.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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