The Center for Exhibition Industry Research (CEIR) recently released the results of their industry survey, which showed that trade shows command nearly 40% of B2B marketing budgets, making it the largest marketing channel. (Nearly four times the runner-up, trade magazine advertising.) Here’s a more in-depth report from EXPO Magazine.
New York’s plans to replace the Javits Center continue to cause controversy. Here’s the perspective from IAEE’s New York Area Chapter.
Recently the Department of Transportation ruled that airlines must publish “all-inclusive” fares with taxes and fees vs. just the base fare. So why doesn’t the same apply for hotels, Frommers asks? And if you’re exhibiting internationally and need a new passport, it will cost you more — 27% more, to be exact!
And a couple of strange trade show tidbits, one amusing and one sad. The first one is laugh-out-loud funny!
Dolphins host trade show to rally business leaders
Really? I know they say there’s a show for everything, but seriously! (Actually it’s a very clever idea – the Miami Dolphins are hosting an event to bring together regional business leaders.)
And this one is rather sad … it seems that a Manhattan multimillionaire went on a bizarre spending spree at the New York International Gift Fair, racking up $20 million in orders at various booths before officials shut him down. He ended up being admitted to a mental hospital.
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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights
blog/podcast, and is the author of Build a Better Trade Show Image
, the Exhibitor Education Manifesto
, and the ExhibitorEd Success System
. Exhibit Design That Works
(the first book in the YES: Your Exhibit Success
series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café
, an online education community.