The Center for Exhibition Industry Research (CEIR) recently released the results of their industry survey, which showed that trade shows command nearly 40% of B2B marketing budgets, making it the largest marketing channel. (Nearly four times the runner-up, trade magazine advertising.) Here’s a more in-depth report from EXPO Magazine.
New York’s plans to replace the Javits Center continue to cause controversy. Here’s the perspective from IAEE’s New York Area Chapter.
Recently the Department of Transportation ruled that airlines must publish “all-inclusive” fares with taxes and fees vs. just the base fare. So why doesn’t the same apply for hotels, Frommers asks? And if you’re exhibiting internationally and need a new passport, it will cost you more — 27% more, to be exact!
And a couple of strange trade show tidbits, one amusing and one sad. The first one is laugh-out-loud funny!
Dolphins host trade show to rally business leaders
Really? I know they say there’s a show for everything, but seriously! (Actually it’s a very clever idea – the Miami Dolphins are hosting an event to bring together regional business leaders.)
And this one is rather sad … it seems that a Manhattan multimillionaire went on a bizarre spending spree at the New York International Gift Fair, racking up $20 million in orders at various booths before officials shut him down. He ended up being admitted to a mental hospital.