Winter isn’t typically the season you think of growth but in the trade show world, there are signs of life appearing in various ways. If you’ve been to any events at Chicago’s McCormick Place recently, you’ve seen the construction of a new Hyatt Regency tower. Now moving into Phase Two, the project focus will be on renovating the existing guest room tower and onsite restaurant.
The latest report from the Center for Exhibition Industry Research (CEIR) indicates that exhibit industry growth continued for the ninth consecutive quarter, although it did slow a bit in the third quarter of 2012.
Another CEIR survey of attendees and exhibitors shows that both plan to attend more shows within the next two years, with the search for new products leading the primary reason. CEIR also reports that attendees are not only going to more shows, but they’re also more highly qualified — 94 percent have net buying influence, meaning that they determine needs, recommend, or make the final buying decision.