This Week in Exhibit Industry News

Did you know that trade shows can serve as a peace tool? At least that’s the hope of a new show that opened in New Delhi, India this week. The show called “Lifestyle Pakistan” features furniture, fashion, and food — but what makes it unique is that the 600+ exhibitors will be from neighboring Pakistan, which has a less-than-favorable history with India. Organizers hope that by opening up the door for sharing culture and trade between the two countries, it will help to heal previous misunderstandings.

How do you recover when your show gets bumped due to a NATO summit? The National Restaurant Show knows, after being pushed out of their long-standing dates at McCormick Place in Chicago. But organizers report that despite the switch, the show is on track to have more exhibitors and attendees than last year.

New Orleans is a city that deserves some good news, and it seems in 2011 they got some: visitors spent a record amount. According to a recent study released by New Orleans tourism officials, a number of key indicators showed increases last year, including the number of visitors (up 5.6 percent from 2010) and overall spending (up by $180 million over 2010).

And speaking of boosting attendance, there are some great lessons to be learned from the Progressive International Motorcycle Show Tour. The 17-week, 12-city tour has managed to show increases, even though motorcycle industry sales are down. How did they do it? By reinventing the event into more of a lifestyle experience. For more details, check out this article from TSNN.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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