Weekly News & Insights: Trade Show Travelers Edition

Photo by iStockphoto / jsmith

Photo by iStockphoto / jsmith

For those of us working in the trade show world, travel is a fact of life. We spend a good portion of our lives in airports and hotels. So whenever there’s travel news, it likely affects all of us.

That’s why the recent announcement by the Transportation Security Administration (TSA) to begin allowing pocketknives onboard airplanes should matter to trade show professionals. The Global Business Travel Association (GBTA) has issued a statement urging the this move be delayed because of safety concerns. As a frequent flyer, I wholeheartedly agree — it’s not about the fact that YOU don’t plan to do anything wrong with the knives, but the potential of all kinds of crazy fliers to use them as weapons of their air rage. For exhibitors, this means it’s not a very good idea to hand out knives in your booth as giveaways. You don’t want to contribute to a mid-air incident.

It seems that no matter what fabulous technology to foil identity theft that appears on the horizon, the bad guys are always one step ahead. Now they’re targeting hotel guests in a myriad of ways, sometimes low-tech: calling your room pretending to be the front desk needing information, creating fake WiFi networks, or slipping a fake pizza ad under your door. Best advice here is to remain skeptical and always verify any request for information. This article shares more details on how to manage the threats lurking at your next hotel.

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Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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GPS Your Exhibit Marketing - Free Workshop

When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free teleclass recording, along with a road map and a turn-by-turn checklist!

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