Weekly News & Insights: Road Warrior Edition

Photo: iStockphoto / Bill Grove

Photo: iStockphoto / Bill Grove

Working in the world of trade shows often means a lot of time spent in airports and hotels. So for all my fellow road warriors, here are some travel tidbits you’ll want to know about.

While the TSA is not anyone’s favorite government entity, they did score a few points recently with two significant decisions in passengers’ favor:

In other travel news, the $110 million renovations at Hyatt McCormick Place in Chicago are now complete. Anyone who’s attended a show at McCormick Place (which is the hotel’s primary audience — tourists don’t typically stay at that location) in the past two years has watched the transformation, starting with a new 12-story guestroom tower, renovated rooms and lobby in the existing tower, along with improved restaurant and meeting space. Now the fourth largest hotel in Chicago, the Hyatt is providing a much-needed boost for both convention business and the surrounding neighborhood.

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With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image, the Exhibitor Education Manifesto, and the ExhibitorEd Success System. Exhibit Design That Works (the first book in the YES: Your Exhibit Success series) debuted in July 2017. She’s also the founder of the Exhibit Marketers Café, an online education community.

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When you set out on a long-distance road trip to a place where you have never been, odds are you don't just jump behind the wheel and start driving. Instead, you probably study a map or program your destination into your GPS System. So why not create a GPS to guide your exhibit marketing this year? Click below to request access to this free training, along with a road map and a turn-by-turn checklist!

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